The platform is rolling out a updated setting that enables them to cut down on the amount of artificial intelligence-produced media appearing in their feeds. This step comes as the platform announced that it currently hosts more than 1 billion content made with AI.
Testing and Rollout
This change is undergoing trials over the next few weeks before a widespread release. This shift aligns with a rise in AI-generated material, spurred by emerging content generation software.
AI Content on Other Platforms
It has been noted that nearly one in 10 of the most rapidly expanding channels on a competing service primarily display clips produced artificially. A considerable share of this output is considered low-quality AI content, a label for poor-quality, mass-produced content that is typically illogical or surreal.
“We know from our community that numerous viewers like content created using AI tools, ranging from computer-generated images to informative clips, and we want to provide users the option to adjust the amount of that, depending on their own preferences,” commented a spokesperson.
Volume and Proportions
The service announced that there are now 1.3 billion videos on its service tagged as made with AI. Overall, in excess of 100 mn media items are added to the service daily, making clips made by AI a limited portion of its total content library.
Customizing Your Feed
Users will be in a position to decrease or raise the amount of AI content they see by opening the content preference setting in the platform and picking AI-made media. Other topics that are already be adjusted under the setting include current affairs, clothing, aesthetics, and movement.
Content Labeling and Policies
The platform’s policies require creators to identify “realistic” AI-made content, and it bans dangerous deepfakes of celebrities or emergencies. Any realistic AI-generated clip that is without a tag can be deleted under its community policies.
Additionally, the service will now add an artificially created label to content made using its built-in AI features, or identified by an collaborative effort for spotting content made by AI. This measure is designed to deter users from seeking to circumvent the disclosure requirement.
Responsible AI Funding
TikTok is additionally launching a $2m awareness program for experts and groups to produce informative material about ethical AI use. This project will assist educational bodies specializing in educating computer science.
Content Safety Approach
The video-sharing app has defended its moderation strategy, amid debate over plans to lay off a large number of content moderators in the UK. The company is planning to reduce 439 jobs in its content moderation division in the UK capital, with worker representatives and online safety experts voicing alarm that people are being substituted by AI moderation.
A senior executive explained that human moderation would continue to be important, but AI can shield workers by filtering out the most distressing content prior to it is viewed by people. The company announced a 76% decrease in shocking and graphic content reviewed by safety staff over the last 12 months due to intervention by its AI tools.
It is vital to balance people and machines to maintain a secure environment,” the official commented. “We’ll have humans as involved in the system, but we also think it’s highly necessary to minimize viewing of harmful content as swiftly, which is why a significant AI assistance is proving valuable work at speed.”
